We’re looking for a highly-strategic, creatively minded and results oriented marketer with a proven track record in campaign development and product storytelling while overseeing internal marketing operations. (Manage a team of 3-4 individuals Internally)

1. Work closely with the Marketing Director to oversee 360 go-to-market deliverables from start to finish, mapping out and scheduling project needs, and creating deliverable timelines for our owned channels and agency partners.

1. Oversee the creation, implementation, and optimization of marketing operations processes. Manage, identify, and implement operational improvements to our internal workflows.

1. Own the master marketing calendar and pertinent cross-functional communications across Content, E-commerce, Communications, and our agency partners.

1. Help plan, develop, and execute multi-channel marketing campaigns to drive brand awareness, customer acquisition, and sales growth. Channels include social media, email, paid media, influencer partnerships, and online promotions.

1. Prepare briefs and timelines to inform cross functional teams to ensure consistency and cohesion. Serve as the main point of contact for all marketing asset requests and act as a liaison between brand and agency partners. Implement cross-functional processes, as needed.

1. Partner with teams to understand what is performing, and build a deep understanding of what’s working to drive both engagement and conversion.

1. Presents ideation for new messaging opportunities and narratives, including identifying opportunities while utilizing performance insights to help evolve our message across all channels as the brand continues to grow.

1. Monitor, analyze, and report on the performance of marketing campaigns using various analytics tools. Provide insights and recommendations for optimization.

1. Work closely with cross functional teams and agencies to ensure consistency in messaging and brand identity across all marketing channels.

1. Utilize analytics to evaluate the performance of digital marketing initiatives, leveraging data to drive decisions and optimize campaigns for better engagement, conversion, and ROI.

Minimum Qualifications

1. 3-4 years of experience at a DTC or omni-channel brand. Experience with Shopify or similar e-commerce platform required.

1. Bachelor’s Degree in Marketing, Communications or a related field is preferred; substantially relevant work experience may be considered in lieu of a degree.

1. Strong project management skills and prioritization skills are required.

1. Strong analytical skills and a data-driven mindset with the ability to interpret and leverage data for strategic decision-making.

1. Experience developing and implementing successful digital marketing campaigns across multiple channels.

1. Proficiency with analytics tools and digital marketing platforms

1. Capability to adapt to new technologies and stay abreast of the changing digital landscape.

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About Ettika:

Jewelry and Accessories company