Description:

Are you a data-driven marketer with a knack for crafting exceptional digital experiences? Do you have the skills to optimize website performance and accelerate e-commerce growth? milk + honey is seeking a skilled Website and E-commerce Manager to join our vibrant Marketing team! Become part of a group that values kindness, education, connection, inclusiveness, and integrity in everything we do!

The Website and E-commerce Specialist will be a pivotal member of the marketing team, offering the unique opportunity to make a significant impact on our digital presence while contributing to the growth of our e-commerce and marketing initiatives. This role combines technical expertise with marketing acumen to optimize website performance, SEO, content strategy, and e-commerce initiatives. The ideal candidate is a data-driven marketer with a passion for delivering exceptional user experiences and driving online revenue growth.

Key Responsibilities

Website Management

1. Own the front-end and back-end operations of the company websites, ensuring seamless user experiences and optimal performance

1. Oversee website analytics to track performance, troubleshoot issues, and optimize for conversion rates

1. Lead website redesigns and updates in collaboration with developers, agencies, or internal teams

Content Strategy & Management

1. Develop and own the overarching content strategy, aligning it with brand objectives and target audience needs that drives website traffic

1. Create and manage an editorial calendar for website content, blog posts, product pages, and e-commerce channels

1. Partner with design and marketing teams to produce visually compelling and SEO-optimized content

1. Ensure all content is consistent with the brand voice, tone, and style guidelines

1. Manage and organize content updates for e-commerce and informational pages

1. Track and report on content performance metrics such as engagement, SEO rankings, and conversion rates

1. Use analytics tools to identify gaps and opportunities for improving content effectiveness

1. Continuously iterate and refine content strategies based on data and industry trends

SEO

1. Analyze website performance and optimize content for improved user experience and conversions

1. Develop and execute an SEO strategy to increase organic search rankings and traffic

1. Integrate content planning with keyword research to produce high-ranking, relevant materials

1. Stay up-to-date with SEO trends, search algorithm updates, and best practices

1. Develop cornerstone content (e.g., guides, how-tos) that establishes the brand as a thought leader

E-Commerce

1. Oversee the company’s e-commerce strategy- both for the spa business and our product site, ensuring seamless functionality across online platforms

1. Manage the new booking engine project in 2025 to enhance online conversion rate for our spa business

1. Manage the Amazon storefront and product listings, optimizing for visibility, sales, and customer satisfaction. Work closely with our product team to ensure inventory levels and quality optimized for sales

1. Coordinate e-commerce campaigns and promotions for our spa business in addition to product launches and campaigns to drive revenue growth

1. Monitor and analyze e-commerce KPIs, providing actionable insights to enhance performance

Benefits of Working for milk + honey

1. Competitive compensation plan

1. Affordable Health, Dental and Vision plans after 30 days of employment (for qualifying employment status)

1. Paid Time Off upon hire (for qualifying employment status)

1. Matching 401k plan (for qualifying employment status)

1. Company paid Basic Life/AD&D

1. Internal growth + mobility

1. Self Care Perk

1. Generous discounts on Spa, Salon, and medSPA treatments and products (based on location availability)

1. Training opportunities and continuing education

1. Gold’s Gym Discount

1. Paid volunteer time off opportunities

Requirements

* Bachelor’s degree in marketing, communications, journalism, or a related field

1. 4+ years of experience in content strategy, SEO, and website management

1. Strong understanding of content management systems (e.g., WordPress, Shopify) and analytics tools (e.g., Google Analytics, SEMrush)

1. Strong understanding of SEO principles and tools for tracking and optimization.

1. Experience with Amazon Seller Central and Shopify

1. Demonstrated success in creating content that drives engagement and conversions.

1. Excellent writing, editing, and storytelling skills.

1. Proficiency in HTML, CSS, and basic coding knowledge (preferred)

1. Excellent project management skills, with the ability to prioritize tasks and meet deadlines.

1. Knowledge of UX writing and its impact on website and e-commerce performance.

1. Ability to manage cross-functional projects and multiple deadlines.

1. Expertise in integrating content strategies across digital touchpoints

milk + honey holdings, llc is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.