Company: SWCORP
Location: Miami, FL (On-site/Hybrid/Remote options available)
Job Overview
SWCORP is seeking an experienced
Pay-Per-Click (PPC) Specialist
with a strong background in
eCommerce advertising
and
marketplace management
, including
Amazon, Home Depot, and other major retail platforms
. The ideal candidate will be responsible for creating, managing, and optimizing
paid advertising campaigns
to drive sales and maximize ROI across multiple platforms.
Key Responsibilities
- Develop, execute, and optimize
PPC campaigns
on
Google Ads, Amazon Ads, Meta (Facebook & Instagram) Ads, Bing Ads
, and other relevant channels.
- Manage and scale advertising efforts for SWCORP’s
eCommerce platforms
(Amazon, Home Depot, Shopify, Walmart, etc.).
- Conduct
keyword research, competitor analysis, and audience targeting
to improve campaign performance.
- Optimize
Product Listing Ads (PLAs), Sponsored Ads, Display, and Retargeting campaigns
.
- Monitor and analyze campaign performance using
Google Analytics, Amazon Seller Central, and other tracking tools
.
- Implement
A/B testing strategies
for ad creatives, landing pages, and conversion funnels.
- Manage advertising budgets and ensure optimal
Cost-Per-Click (CPC) and Return on Ad Spend (ROAS)
.
- Collaborate with
eCommerce, Sales, and Content teams
to align marketing strategies with business goals.
- Stay updated on industry trends, algorithm changes, and best practices in
PPC and eCommerce marketing
.
Qualifications & Requirements
- 3+ years of experience
in
PPC advertising and eCommerce marketing
.
- Proven expertise in
Google Ads, Amazon Sponsored Ads, Facebook Ads, and Bing Ads
.
- Experience managing ad spend across
Home Depot, Amazon, Walmart, and other online marketplaces
.
- Strong understanding of
Google Analytics, Facebook Pixel, and conversion tracking tools
.
- Experience with
SEO and SEM principles
to complement paid strategies.
- Knowledge of
marketing automation platforms
(e.g., Klaviyo, HubSpot, or similar).
- Strong
analytical skills
with the ability to interpret data and make data-driven decisions.
- Proficiency in
Microsoft Excel, Google Sheets, and reporting tools
.
- Excellent communication and collaboration skills.
Preferred Qualifications
- Experience with
eCommerce platforms like Shopify, Magento, or WooCommerce
.
- Prior experience managing
Home Depot’s Retail Media Network (RMN) ads
.
- Understanding of
Amazon’s A9 Algorithm and Home Depot’s advertising tools
.
- Background in lead generation and customer acquisition strategies for high-ticket products.
Benefits & Perks
- Competitive salary + performance-based bonuses.
- Comprehensive benefits package (health, dental, vision, 401k, PTO).
- Professional growth and learning opportunities.
- Collaborative and fast-paced work environment.
If you have a
passion for digital advertising, eCommerce growth, and marketplace management
, we want to hear from you! Apply today and be part of
SWCORP’s expanding team.
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About SW Corp:
SW Corp is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.