Email Marketing Coordinator - Fashion

The Email Marketing Coordinator will be responsible for the day-to-day execution of owned marketing channels (sms/email) for velvet-tees.com. Reporting to the Director of Ecommerce, this role will monitor each channels revenue targets, assist in launching campaigns/projects, & work cross functionally with various teams. The Email Marketing Coordinator should have a background with customer relationship management. They will help maximize sales on the site, execute digital campaigns to support omni-channel efforts and other marketing initiatives, and assist in customer acquisition, retaining existing customers and increasing conversion, traffic and revenue. Overall, adding value & efficiency to providing the best customer experience.

About Velvet by Graham & Spencer:

It began in 1997 as an aspiration to create fashion forward tee shirts that embodied the laid-back luxe of LA style. Today it has evolved into full collections recognized for their meticulously crafted, clean elevated staples. Helmed by Creative Directors Jenny Graham & Toni Spencer, the collections are created using only the finest fabrics and are manufactured primarily in the United States. Velvet by Graham & Spencer can be found in boutiques and premiere department stores nationwide and internationally.

Responsibilities

Email/SMS

•     Work in partnership with Merchandise, Creative, Copy & Retail teams to create the product/promotional/campaign roadmap & each individual execution.

•     Maintain ecomm content calendar to ensure website, Email/SMS, and other digital channel messaging are consistent

•     Optimize all Email/SMS campaigns/strategy to drive engagement, retention, overall traffic, revenue, loyalty & grow our email subscriber list

•     Develop & execute consistent A/B test strategy & apply results to program

•     Identify, create, & maintain cohorts to lead them down the right path to purchase

Insights & Analytics

•     Assist in planning KPI goals & consistently review, assess KPIs to ensure growth goals are being achieved

•     Regularly analyze & share analysis to internal teams, key business partners, & executives on a weekly & monthly basis or adhoc

•     Share insights, foster discussion of ideas & strategies to optimize sales in each area

•     Research and learn about new technologies / applications that help improve or optimize the online consumer experience

SKILLS & ATTRIBUTES

•     Ability to execute successful email campaigns; broadcasts & segmented audiences, & automated flows

•     Knowledge of A/B testing methodologies and customer segmentation processes

•     Familiarity with UTMs & tracking events

•     Analytical skills & experience with data analysis

•     Experienced in Microsoft Office Suite; HTML, CCS, Adobe Suite (Photoshop) a plus.

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QUALIFICATIONS

•     2+ years’ experience in direct-to-consumer online marketing, with a focus on email marketing

•     Bachelor’s Degree

•     Strong analytic and project management skills. Ability to drive reporting and decision making.

•     Ecommerce Platform Management experience. Shopify Plus experience needed.

•     ESP experience in Klaviyo or similar providers

•     SMS Service experience

•     Time management, prioritization, organizing skills, attentiveness, accuracy in performance.

•     Excellent communication and interpersonal skills

•     Passion for fashion; knowledge of competitors & consumers

WHY VELVET BY GRAHAM & SPENCER?

·        401K

·        Comprehensive Health, Vision, & Dental benefits

·        Bonus Eligible

·        Current Hybrid structure