FESCO eCommerce Specialist
For the past six decades, The FESCO Group has become is a top international manufacturer of "mass market" consumer electronics with over 3,000 products and 15 leading brands... including Car & Driver, Perry Ellis, RCA, Epilady and Coby Audio. We are a growing company with a new "Hero" product, called the "Epilaser", which will revolutionize the "personal hair removal" beauty industry. We are looking to continue to aggressively build-up our eCommerce business.
The Ecommerce Specialist will be responsible for assisting in digital content writing, SEO, data analytics, product listings, report generation and general operational duties.
*(This position is fully on-site at our East Williamsburgh / Brooklyn, NY office. Additionally, we unfortunately do not have the budget for this position to relocate candidates to our area, nor sponsor any work visas.)*
Key Responsibilities
- Assist in crafting engaging product descriptions for companies' websites, third-party marketplaces, and listings.
- Conduct keyword research to identify relevant search terms for product optimization.
- Learn and apply SEO best practices from both front-end (content creation) and back-end (metadata, tags) perspectives.
- Utilize online tools and software for keyword optimization under the guidance of senior team members.
- Support the monitoring and analysis of Google Page Rank and other SEO metrics.
- Collaborate with marketing teams to align content with PPC campaigns and overall marketing strategies.
- Stay informed about the latest trends in SEO, Shopify and Amazon algorithms, and e-commerce content strategies.
Qualifications
- Bachelor’s degree in marketing or related degree.
- 1 - 3 years of experience in content writing with some exposure to SEO optimization.
- Basic understanding of SEO, keyword research, and Google search term analysis.
- Familiarity with online keyword optimization tools and a willingness to learn more.
- Knowledge of Google PPC and its role in content marketing.
- Strong writing, editing, and proofreading skills.
- Eagerness to learn and adapt in a fast-paced environment.
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