The Tie Bar is seeking a dynamic and detail-oriented eCommerce and Brand Marketing Coordinator to join our team. This role is ideal for someone passionate about building and maintaining great brand experiences in a fast-paced, fashion-focused environment. [marketing, eCommerce, and project management who thrives in a fast-paced environment.] Reporting to the Director of Marketing, you will play a key role in ensuring the success of our marketing campaigns and the seamless presentation of our products online.
Key Responsibilities:
eCommerce Coordination
- Oversee how products are visually represented on The Tie Bar's website, ensuring alignment with brand standards.
- Collect, organize, and coordinate product assets in collaboration with The Tie Bar's product photography team.
- Manage the creation of products in Shopify, including size charts, model measurements, related products and bundles, tagging, specifications, and other metadata.
- Monitor The Tie Bar's product calendar and collaborate with the Merchandising team to ensure the online store's timely readiness.
- Track and manage asset workflow progress, ensuring all stakeholders are aligned on deadlines and release readiness.
- Regularly review the website to confirm that product visuals are accurate, elevated, and appropriately merchandised.
- Assist with reporting and analytics related to product performance and website engagement.
Marketing Coordination
- Utilize strong project management skills to delegate tasks efficiently, ensuring timely delivery within the marketing calendar.
- Collaborate with the marketing team to support the development of marketing briefs and go-to-market strategies.
- Partner with the creative team through all stages of asset production to ensure timely delivery of assets.
- Contribute ideas to improve marketing campaign processes, ensuring campaigns are engaging, innovative, and reflective of The Tie Bar's brand.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 24 years of experience in eCommerce or a related role.
- Proficiency in Shopify or similar eCommerce platforms.
- Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines.
- Excellent communication and collaboration skills.
- Familiarity with asset management systems and experience working with photography teams is a plus.
- Occasional availability for evening or weekend work as needed.
Benefits
- Competitive salary
- Comprehensive benefits package, including health, dental, and vision insurance.
- Paid time off and flexible work arrangements.
- Opportunity to grow within a creative and collaborative team at a leading menswear brand.
The Tie Bar is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
*Please note you will be contacted via email to set up an interview. Interviews will take place virtually with a video call or in person depending on location. You will never be asked for sensitive information during the interview process including if/when an offer may be presented.*