Position Description

The E-commerce Content Specialist is responsible for compiling customer information, creating content, managing, and optimizing content across e-commerce platforms to drive engagement, enhance the customer experience, and support sales goals.

The E-commerce Content Specialist will work closely with the marketing, sales, and product teams to ensure product information and content are accurate, engaging, and aligned with brand standards.

Job Responsibilities

1. Utilize supplier information to develop high-quality product descriptions, category pages, landing pages, and other e-commerce content.

1. Collaborate with product managers to ensure product content is accurate, up-to-date, and aligned with branding.

1. Create compelling descriptions highlighting product benefits and features to provide important sales to our customers.

1. Image processing, the ability to format and update images to adhere to website standards.

1. Collaborate with marketing and sales teams to develop content strategies that support e-commerce sales and promotions.

1. Monitor content performance using analytics tools and provide insights for continuous improvement.

1. Stay updated with industry trends and best practices to keep the content fresh and competitive.

1. Provide content recommendations based on customer feedback, sales data, and competitive research.

1. Ensure all content is error-free, aligned with brand standards, and maintains a consistent voice across all e-commerce touchpoints.

1. Develop and maintain content calendars to ensure timely and relevant content is published.

1. Plan and execute content for seasonal promotions, product releases, and special events.

1. Optimize product listings, images, and other content to improve searching and visibility to customers.

1. Support the ProTool division on e-commerce initiatives selling products online directly to customers.

Requirements

1. Bachelor's degree in Marketing, Communications, English, or a related field preferred but not required.

1. Knowledge of e-commerce content creation, digital marketing, or related roles is a plus.

1. Strong writing, editing, and proofreading skills with attention to detail.

1. Ability to work in content management systems (CMS) such as Shopify, WordPress, or similar platforms.

1. Working knowledge of Photoshop is preferred but not required.

1. Familiarity with e-commerce analytics tools (e.g., Google Analytics, SEMrush, etc.).

1. Excellent communication and collaboration skills.

Physical Requirements

1. Ability to work in an office environment or remotely as needed.

1. Ability to use a computer for extended periods.

This role is essential for ensuring that content not only supports the brand’s identity but also contributes to a seamless, engaging shopping experience for customers, ultimately driving sales and brand loyalty.