The
E-Commerce Account Manager
plays an integral role in the company’s e-commerce strategy, driving growth, optimizing customer experience, and maximizing revenue and profitability. This role is critical in shaping the future of our e-commerce business within a fast-paced, collaborative environment.
Key Responsibilities
Strategic Leadership & Growth
- Execute a
1–3-year e-commerce business strategy
, including sales, gross profit objectives, digital content, and market expansion plans.
- Oversee digital marketing, customer acquisition, and demand planning to support supply chain management.
- Identify and execute
new e-commerce growth opportunities
, presenting cost-benefit analyses to stakeholders.
E-Commerce Operations & Optimization
- Oversee website and
platform management (Amazon Seller Central, Walmart Seller Center, Shopify)
, ensuring user-friendly, responsive experience with up-to-date technology.
- Manage
product listings, catalog updates, and inventory levels
, ensuring accuracy and optimization.
- Ensure compliance with regulations such as the
Consumer Inform Act of 2023
and marketplace policies.
Sales & Revenue Growth
- Implement strategies to improve
conversion rates, order values, and revenue
across platforms.
- Monitor key performance indicators (
KPIs
) such as
conversion rates, ACOS, ROAS, units per order, and session views
to drive profitability.
Customer Experience & Retention
- Enhance customer experience through
listing optimization, engagement campaigns, and improved checkout processes
.
- Lead customer support operations to ensure timely
365-day service responses
within marketplace guidelines.
- Develop loyalty programs and personalized marketing initiatives to
increase customer retention
.
Partnerships & Compliance
- Manage relationships with
eCommerce partners & customers
, ensuring compliance with evolving marketplace policies.
- Own strategic partnerships that align with
direct-to-consumer and third-party marketplace strategies
.
- Identify and mitigate risks, including
fraud, policy abuse, and aged inventory management at Amazon
.
Team Leadership & Cross-Functional Collaboration
- Lead
cross-functional initiatives
of marketing, operations, and customer service.
- Work closely with IT, finance, and sales to
seamlessly integrate e-commerce initiatives
across departments.
- Provide
performance reports and insights
to the Executive Leadership Team.
Qualifications & Skills
- Proven experience
in e-commerce management, digital marketing, and online sales strategies.
- Expertise in
marketplace platforms (Amazon, Walmart, Shopify, etc.)
, performance analytics, and SEO.
- Bachelor's in business, marketing, or similar preferred.
- Proficient in Microsoft Excel.
- Excellent communication, and
cross-functional collaboration
skills.
- Ability to analyze data, track KPIs, and drive
strategic decision-making
.
Direct Reports
None
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About Quality Choice | CDMA:
Quality Choice | CDMA is a recognized leader in the private label industry, specializing in health, beauty, and wellness products. Backed by nearly 100 years of experience and innovation, we are dedicated to providing cost-effective solutions that enhance the health and well-being of our customers.