Director of E-Commerce Analytics
Position Summary
The Director of Analytics will build and mentor Natural Life’s ecommerce analytics team, developing and implementing strategies to leverage data for business growth, improved customer experience, and operational efficiency. This individual will play a key role in shaping the organization’s data-driven culture, focusing on innovation, problem-solving, and actionable insights.
Key Responsibilities
Data-Driven Growth
Develop and implement analytics strategies to identify growth opportunities, including customer acquisition, retention, marketing analysis and product performance.
Strategic Leadership
Partner with cross-functional teams (Marketing, Sales, Inventory, Product Development, IT, etc.) to define and prioritize key performance indicators (KPIs) and deliver insights that drive decision-making.
Customer Insights
Lead customer segmentation and behavior analysis to create personalized experiences and enhance the customer journey.
Team Leadership
Build and mentor the analytics team, fostering a culture of curiosity, collaboration, and process building.
Technology Optimization
Evaluate and improve data infrastructure, tools, and processes to enhance data accessibility and visualization for all stakeholders.
Continued Learning
Actively stay current on e-commerce trends, data science techniques, and industry best practices
Reporting & Communication
Present data findings to executive leadership and stakeholders in a clear and actionable manner, emphasizing opportunities for growth and innovation.
Required Qualifications
Education & Experience
- Bachelor’s degree in Data Analytics, Business, Statistics, or related field; MBA or advanced degree preferred.
- 7+ years of experience in analytics, with at least 3 years in e-commerce or digital marketing analytics.
- Proven experience leading high-performing analytics teams.
Technical Skills
- Proficiency with analytics platforms like Google Analytics, Adobe Analytics, or similar.
- Advanced knowledge of data visualization tools (e.g. Looker, Big Query, Snowflake).
- Expertise in SQL, Python, or R for data analysis and modeling.
- Experience with Netsuite and Shopify is a plus.
Core Competencies
- Strong strategic and analytical mindset with exceptional problem-solving skills.
- Ability to translate complex data into actionable insights.
- Excellent communication and storytelling skills for presenting to non-technical audiences.
- Highly collaborative, with a track record of working cross-functionally to achieve goals.
Natural Life Perks
At Natural Life, we believe your workday should be just as enjoyable as your time off! That’s why we offer a casual, comfy dress code—because who says you can’t work in your favorite cozy outfit? Fridays are extra special, with Fri-Yay hours to kick off your weekends early and our dog-friendly policy inviting furry friends to join the fun! From generous paid vacation days and holidays to robust benefits like medical, dental, vision insurance, and a 401K match program, we’ve got your well-being covered. Plus, we’re all about fostering a positive environment that inspires creativity, collaboration, and joy every day!