Benefits
- 401(k)
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
About Us
Position Overview
As a
Branding Manager with Web Development Expertise
, you will be responsible for overseeing and executing all branding efforts across various digital and traditional channels. You will play a crucial role in defining and implementing our brand strategy while ensuring that the web presence reflects our brand vision. Your expertise in web development will allow you to manage web-related branding elements, ensure optimal user experiences, and collaborate with our development teams to create cohesive, visually engaging digital assets.
Key Responsibilities
Brand Strategy & Management
+ Develop and implement brand strategies that align with company goals and vision.
+ Maintain consistency of the brand across all channels, including digital, print, and media.
+ Oversee the creation and execution of branding guidelines, ensuring consistency across all platforms and materials.
Web Development & Branding Integration
+ Collaborate with the web development team to ensure the website and digital assets align with branding guidelines.
+ Develop user-centric designs and ensure that the website reflects the brands identity through design, content, and user interface (UI) principles.
+ Optimize website performance and implement SEO strategies in line with branding objectives.
Design & Visual Content
+ Work closely with designers to create and update web assets such as banners, landing pages, and other digital content.
+ Ensure a seamless brand experience across all customer touchpoints online, including social media, emails, and the website.
Cross-functional Collaboration
+ Partner with marketing, development, and content teams to ensure cohesive branding across all digital campaigns.
+ Provide creative direction and web development guidance for digital marketing initiatives, email campaigns, and social media efforts.
Analytics & Reporting
+ Track and analyze brand performance metrics (e.g., website traffic, engagement, conversion rates) and adjust strategies as needed.
+ Stay up-to-date with web development trends, branding techniques, and digital marketing innovations to keep the companys brand strategy fresh and competitive.
Required Qualifications
Experience
+ 5+ years of experience in branding, marketing, or web development.
+ Proven experience in managing digital projects, particularly in web development and online branding.
+ Experience with developing fortune 500 company brands and copywriting.
+ Experience with creating pitch decks and proposals.
Skills & Expertise
+ Strong understanding of branding principles, user experience (UX) design, and web design.
+ Proficient in web technologies (HTML, CSS, JavaScript) and experience with CMS platforms (e.g., WordPress, Shopify).
+ Experience with design software (e.g., Adobe Creative Suite, Figma, Sketch).
+ Solid understanding of SEO principles and web analytics tools (e.g., Google Analytics, SEMrush).
Creative & Strategic Thinking
+ Ability to think both strategically and creatively, blending brand vision with technical implementation.
+ Strong problem-solving skills and the ability to lead a team to execute complex projects.
Communication & Collaboration
+ Excellent communication and interpersonal skills to work effectively with cross-functional teams.
+ Proven ability to manage multiple projects, prioritize tasks, and meet deadlines.
Preferred Qualifications
- Experience with front-end frameworks (e.g., React, Angular) and web development best practices.
- Familiarity with A/B testing and optimization techniques for web performance.
- Knowledge of e-commerce platforms and the integration of branding strategies into online shopping experiences.
Benefits
- Competitive salary and benefits package.
- Opportunities for professional development and continuous learning.
- Flexible work schedule and remote work options.
- Collaborative and innovative work environment.