About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR® and Jack Nicklaus® for golf apparel. Additional information on the company is available at www.pery.com.

SUMMARY

Perry Ellis International is hiring an Assistant Manager of E-Commerce for our online stores reporting to the Site Manager/ Associate Site Manager. This role will support online business initiatives and strategies with a focus on maximizing sales and conversion, as well as content uploads. This position is part of the Retail Division (retail stores & e-commerce). The Assistant Site Manager will manage the day-to-day execution of website merchandising across the assigned site(s) and will require cross-functional partnerships with buyers, planners, brand marketing, web design, and more to be successful.

DUTIES AND RESPONSIBILITIES

BUSINESS STRATEGY

1. Deliver financial results set forth each fiscal year.

1. Works with Buyer/Planner to execute promotions

1. Analyze selling by department/style and use findings for future promotional and merchandising strategies.

1. Recap campaigns and promotions to use for insights and hindsight analysis.

SITE MERCHANDISING

1. Fully responsible for product uploads to several sites on a timely basis.

1. Understands market best practices for site merchandising and builds plans to reflect the first-class presentation of products within categories.

1. Responsible for customer's journey and experience on-site and post-purchase for all devices (mobile, desktop) with a mobile-first mentality and ensure that categories are merchandised to optimize for revenue and conversion.

1. Works closely with cross-functional partners (Digital & Brand Marketing, Omni Buying/Planning team,) to align monthly strategies to exceed goals and identify potential enhancements or changes based on knowledge of the category, industry trends, and customer behaviors.

1. Work with the site manager on featured shops and seasonal storytelling for respective categories that will best respond to customer demand and convert visits into sales.

1. Identify inventory needs and work with planning accordingly to mitigate potential missed opportunities.

1. Partners with the Web Design team to build and enhance site features across categories.

1. Works with basecamp for project management and implementation of emails, homepages, and other merchandising initiatives.

SITE FUNCTIONALITY

1. Participate in weekly site audits to ensure correct presentation and optimal customer experience.

1. Monitor site traffic, conversion rates, bounce rates, site speed, etc. through Google Analytics and work with the Digital Marketing team & consultant; analyze site metrics to connect web behavioral profiles to the customer, sales, and merchandising data.

1. Involved with conversion improvement strategies including A/B testing initiatives, product recommendations, complete the look, on-site search rules, and recommendations, etc.

MARKETING

1. Works with Site Manager or Associate on email marketing on the concept, planning, execution, and analysis.

1. Aligns with all brand initiatives and participates in weekly brand marketing meetings and helps to execute on-site strategies.

1. Oversees and ensures photography, shot list, and upload process is timely and accurate; maintains image expiration dates and leads the process to rectify upcoming expired images.

OTHER

1. Keep abreast of market trends, consumer trends, customer service issues, and e-commerce technology.

1. Perform and maintain competitive website analysis.

1. Develop skills through training, webinars, industry newsletters.

1. Perform other duties based on the changing needs of the business.

1. Other projects as assigned

SKILLS, KNOWLEDGE, AND ABILITIES

1. Strong analytical skills

1. Strong written and verbal communication skills.

1. Strong PC skills (i.e. MS, Word, Excel) and Google Applications

1. Outstanding verbal and written communication skills

1. Multi-tasker with strong organizational skills

1. Able to be resourceful and take initiative.

MINIMUM REQUIREMENTS

1. Bachelor's degree in a related business field.

1. Awareness of Digital Marketing Channels and Google Analytics a plus.

1. Shopify or other e-commerce platforms is a plus

1. Proven performance in a previous position.

1. Previous experience with Excel or Google Sheets.

1. Execution on a timely basis.

*Legal Disclaimer:*

*Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.*

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